Thursday, September 23, 2010

My two cents...

It seems to be a fiercely growing debate in Australia, should Bloggers accept gifts or advertise on their blogs? Blogging began and still is a very unregulated form of modern media, especially in comparison to traditional media outlets. It offers the public fresh and honest opinions, outlook and perception on a range of topics. To list them would be absurd as I feel there is no rock left unturned when it comes to blogging. Blogs can get away with things that modern media can not with out intense public scrutiny that these money making power houses can not afford. And out of all of the new and exciting things that blogging provides to the public arguably the most attractive is that the content is free!
So can we expect successful bloggers to continue to blog without receiving any form of compensation for their time and effort? Even as a small and humble blogger I can appreciate the time that goes into editing and uploading blog content and feel that as long as the overall content and philosophy of the blog is not compromised, if people can make a dime out of blogging good on them. A number of blogs I read are slowly filtering in more advertisements and sponsored posts and whilst some do not interest me, some do. I choose to read the ones that do and leave the ones that don't. I still feel that these blogs are predominantly producing interesting and original content and that will keep me going back. If that changes then I will re-evaluate my readership.
Blogging is huge, the other day I read a statistic that stated a new blog is started every second! This means that it is likely that blogging will remain unregulated for the foreseeable future. The bigger it gets the harder it is to place restrictions on it as there are not enough resources to monitor it (a marketers dream?). So for now bloggers need to self regulate and respect should be owed to each individuals decision. The one thing I love about blogs is, if you don't like it, don't read it. Blogging is such an exciting medium, and this is an interesting debate and I am looking forward to seeing what comes of it, if anything.
What do you think? Do you advertise on your blog or not? Why?


  1. It's a funny topic isn't it? I don't advertise...I have been asked to blog about some Australian labels and I've got nothing out of it. I like to promote more Australian brands to my oversea bloggers. But, you see alot of blogs with a crap load of ads that it takes ages for the page to upload.

  2. i don't advertise, but not for any particular reason. i don't see anything wrong with it. for some a blog has become part of their brand, especially if they run a business/store and this helps them generate business for themselves and for others. i think as long as you don't loose the main focus of why you started blogging in the first place you should be ok.

  3. good topic indeed. for now i choose to blog about what makes me laugh and have fun. if it turns into something that somebody is expecting me to change in any way for their own benefit i simply won't do it because i do enough of that in my work for gawds sake.

  4. It's mind-boggling how these blog sponsorships work. Should I be accepting your money, just by putting your link up on my blog?
    Is that honest money?

  5. I did for a while but honestly, it kind of sucked the fun out of blogging and made me forget why I loved featuring shops in the first place - the people I featured were amazing and I'm glad to say I'm friends with some of them but I felt the freedom to blog exactly what I wanted was gone - there was too much pressure to keep people visiting my blog so my stats were high etc... I think I may have put that pressure on myself really, none of my sponsors ever said anything. It was always in the back of my mind though...

    Stats and money weren't the reason I started accepting sponsors though - I wanted to share the love and have a small contribution towards all the photos I take. In the end I stopped accepting money because it was too much effort for really not alot of money at all - I still keep the buttons on my sidebar but I pick them now and I continue to put a button up if someone sponsors a giveaway for me... which I think works out better. Then people can pick and choose to read the posts about my chosen featured shops - I try and feature only ones I love though so I think it keeps in with my blog...

    This is the longest comment! Sorry :)

  6. I don't have adverts and haven't really thought about it. I do probably prefer it a bit more when there is less advertising but if I enjoy the content I will read it regardless.

    I too think that is the beauty of blogging. Writing what you want and chosing to read it if you would like too.

  7. I think the adverts take away from the look of the blog, and make it less pretty. Too much like Facebook. I like the blogs that are more personal and less "commercial" if that makes sense.

  8. i actually just started accepting sponsors on my blog this past week! a big part of it is because i opened up an etsy shop and i plan on sponsoring other blogs to get the word out about my shop and i feel like i want to do the same for others that have shops they want to promote! i am a huge advocate of small business owners and shop owners and want to help promote them if i can! i made my rate SUPER affordable b/c i have a full-time job so i don't "need" the money but it does help me out with my own shop costs as well. :) sorry, i feel like this was just one big run on thought, haha!

  9. I see nothing wrong with it as long as it is done on a small scale. When I read blogs I want to hear people's individual opinions about stuff. I like the fact that it's a personal space where you can say something's shit if it really is or go crazy about how much you love something. Whereas in magazines opinions (both positive and negative) are often watered down.

    I don't mind ads in blogs when people advertise stuff that is relevant to their interests and personality, but when people put anything there and the blog becomes just one big advertisement I don't.

    I hope this makes sense?

  10. I have no problem with people being sponsored to blog ... but not if it's all they talk about. If pumping their sponsors takes over the initial content of their blog, then it turns me off.

    I'm not sure if I'd ever take on sponsors, I guess it all depends.

    x Jasmine

  11. Very interesting topic. I don't have a problem with advertising on the blogs I read because I can either choose to look at it or just ignore it. But I don't think I would take on advertisers myself, just because I started my blog as a way to take the time out from the pressures of everyday life and appreciate the little things. I think if I had advertisers I would feel pressure to post and say certain things and for me that is not what my blog is about. Very interesting debate, its nice to see someone bring it up :)

  12. Thanks to everyone for your contribution to this discussion. It is definitely an interesting topic.


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